林德沙龙在京举办：让客户领略德国艺术之美 | 德国8

　　为纪念中国两国建交45周年，同时作为对2015年在德国举行的“中国8—现代中国艺术在莱茵鲁尔区域”活动的回应，德国艺术文化基金会以及中国中央美术学院共同主办的“德国8-德国艺术在北京”活动于9月16日在北京太庙正式启动，来自德国20世纪以来不同领域的大量艺术作品分别在北京的八大场馆展出，包括画作、雕塑作品、摄影作品和新媒体作品等。

　　本次展览中，出自55位德国艺术家的320件艺术作品将给中国广大公众一个深入的机会了解德国现代艺术与德国多元的文化。林德物料搬运的母公司 - 凯傲集团作为本次大展的赞助商之一，大力支持本次活动，为公众提供*好的参观体验。

　　9月18日，林德中国在艺术展的八大场馆之一的中央美院CAFA美术馆举办了独具特色的“林德品鉴沙龙”，邀请来自全国不同区域及行业的部分客户及协会、媒体代表共同领略德国艺术之美。

　　“艺术是促进彼此理解的催化剂。”凯傲集团董事会董事兼亚太区首席执行官郭进鹏先生表示：“在中央美术学院举办的‘林德沙龙’为凯傲创造了让客户参与到这种文化交流中的**机会。”林德公司在中国市场茁壮成长的24年里也从两国文化交流中受益匪浅。

　　林德邀请的客户来自于工业界，而非艺术界。但中央美术学院美术馆副馆长王春辰 认为两者之间存在着联系，他认为工业发明很多都来源于艺术。工业领域的专家和艺术家的想法可以汇集在一起，应用于工业用途中。艺术和工业相结合的一个范例就是工业设计，中央美术学院工业设计讲师徐彤 这样解释。每个产品都必须有一个经过精心设计的形状。近几十年的工业设计越来越像艺术品，例如中央美术学院林德沙龙中展出的1960年代林德叉车，以及外观由保时捷设计的*新一代电动叉车，让大家同时欣赏到了古典美和现代美。

　　活动期间，林德客户鉴赏了在中央美术学院美术馆展出了17位艺术家的作品，其中包括Daniel Richter、Stephan Balkenhol、Jörg Immendorff、Rosemarie Trockel、Isa Genzken和Martin Kippenberger等。随后的沙龙的分享环节，来自中央美院的艺术设计教授徐彤分享了艺术与工业的结合之美;市场策略及解决方案总监陈晓春先生就林德数字化战略与未来应用场景之间的的融合与嘉宾们进行了互动讨论;而国内**物流-供应链专家邱伏生教授更是给客户在“工业4.0及智慧物流”发展方面提供了新的思路和启示。

　　林德沙龙在一片轻松而欢乐的晚宴中结束，相信这一为期6周的德国艺术展不仅能够加强中德企业之间的合作，拓宽中德的市场发展，更能成为中德友好关系进一步深入的桥梁。

　　Germany 8, the most comprehensive exhibition of German contemporary art to be held in eight major art museums across China’s capital city - Beijing from September till October 2017. As sponsors, the KION Group have helped to bring this project to fruition.

　　Around 320 art works by 55 artists are being displayed. The aim of the exhibition is to give the Chinese public a representative insight into contemporary German art since the 1950s and an opportunity to experience Germany and its cultural diversity through the prism of art.

　　On September 18, KION Group’s brand company Linde held a customer event in the CAFA Museum, one of the eight host museums for the exhibition. Linde nationwide key customers, industrial experts and medias came together to enjoy all the many artworks on a guided tour and participate in the ‘Linde Coffee Salon’.

　　During this event, Linde brought two units of an old 1960’s classic truck and a new-generation electric forklift truck with shape of Porsche Design to CAFA. Linde guests all are interested in and get their photos taken together. Experts in industrial design will share their expertise in how to combine art and design with industrial engineering and processes, while customer representatives will be talking about their experiences in building state-of-the-art ‘smart’ factories. Ching Pong Quek, President of KION Asia-Pacific and a KION Executive Board member, explains that the company is embracing a unique opportunity to involve its customers in this cultural exchange by presenting the Linde Salon at the Central Academy of Fine Arts Museum. He added that, during its 24 years in China, Linde had also benefited from both cultures and the interplay between them.

　　We believe that this binational event will not only further showcase to the public our commitment to developing the relationship between enterprises cooperation, but will also be a bridge to strengthen the friendship between the two countries.